Browsing by Subject "Team identification"
Now showing items 1-3 of 3
-
Determinants of PSL team brand loyalty amongst black Generation Y students
(North-West University (South Africa), Vaal Triangle Campus, 2016)In South Africa, the three sports that enjoy the most popularity in terms of spectatorship support are rugby, cricket and soccer, with local soccer being mainly supported by black South Africans, a population group who in ... -
Team identification and African Generation Y students’ perceived brand personality of Premier Soccer League teams
(2016)There has been a significant amount of growth in soccer game attendance and media coverage since the Premier Soccer League (PSL) in South Africa was established in 1996. However, match attendance started to decline from ... -
Team identification and soccer involvement as determinants of African Generation Y students Premier Soccer League team psychological commitment
(2015)The purpose of this study was to investigate the influence of soccer involvement and team identification on African Generation Y students’ Premier Soccer League (PSL) team psychological commitment in the South African ...