Browsing by Subject "South African consumers"
Now showing items 1-3 of 3
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Consumer satisfaction with food labels during the pre–purchase in–store evaluation : a study in Gauteng
(North-West University, 2011)Food labels are imperative in consumers' decision-making process of packaged food products as they communicate important information such as expiry dates, nutrition information and information about allergies to the consumer. ... -
Consumers’ preferences for private and national brand food products
(Wiley, 2012)Consumers' choice of private brands reflects distinct differences in terms of product categories, and indications are that demographic and psychographic factors are also influential in terms of the sales of private vs. ... -
E-tailing: consumers’ perceived risks and coping strategies – a study performed in Potchefstroom, North West Province
(North-West University (South-Africa), 2020)Consumers find themselves in a digitally sophisticated world in which electronic resources such as the internet simplify lives by providing them with instant information, which in return enables them to make informed ...