Browsing by Subject "SERVPERF"
Now showing items 1-2 of 2
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Students' perceptions of service quality at two South African higher education institutions
(North-West University, 2012)South African higher education institutions are facing increasing competition from both local and global competitors. This increasing competitive pressure has forced them to become aware of the importance of building and ... -
Students’ perceptions of service quality at a South African Traditional University and a University of Technology
(Kamla Raj Enterprises, 2015)The importance of service quality in service marketing is widely acknowledged by many practitioners and academics worldwide, yet there seems to be limited research on service quality in higher education institutions (HEIs). ...