Browsing by Subject "Relationship intention"
Now showing items 1-6 of 6
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Determining generation Y's customer satisfaction, brand loyalty and relationship intention towards smart phone brands
(2014)Competition in the smart phone market is fierce and despite the high market growth, smart phone manufacturers find it difficult to maintain their market share. Generation Y consumers generally have a good command of ... -
Developing a framework for relationship intention, satisfaction, loyalty and retention of SMEs in the business-to-business financing environment
(2014)In the business-to-business (B2B) financing industry, financiers offering financing to SMEs are finding it increasingly difficult to attract new customers and to retain existing customers. One way of attracting and retaining ... -
The influence of relationship intention on satisfaction, loyalty and retention following service recovery in the cellular industry
(North-West University, 2014)It is common practice for service providers, such as cell phone network providers, to utilise relationship marketing strategies in an effort to retain their customers and thereby to increase profitability. Customers with ... -
The interrelationship between relationship intention, relationship quality and customer loyalty in the clothing retail industry
(North-West University (South Africa) , Potchefstroom Campus, 2016)Subdued economic conditions, increased competition and product parity have forced clothing retailers to augment their customer loyalty by following relationship marketing strategies. Increased investment in such strategies ... -
Relationship intention and satisfaction following service recovery: the mediating role of perceptions of service recovery in the cell phone industry
(AOSIS, 2015)In an industry characterised by fierce competition, cell phone network providers find it increasingly difficult to retain their customers after service failure. It is therefore essential for cell phone network providers ... -
Young adults' relationship intentions towards their cell phone network providers
(North-West University, 2010)Marketers use relationship marketing in order to establish mutually beneficial long-term relationships with their customers as a means to retain these customers in the competitive market environment. ...