Browsing by Subject "Perceived value"
Now showing items 1-6 of 6
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An assessment of loyalty towards temporary employment services in the South African metal and engineering industry
(North-West University, 2018)The economic environment in which firms operate is especially challenging in South Africa (Statistics South Africa, 2016:1), which only exacerbates the necessity of government to cultivate an appealing and supportive ... -
Developing a perceived value model for the cruise experience
(North-West University (South Africa) , Potchefstroom Campus, 2015)The cruise industry is one of the most important economic growth sectors in the entire tourism market and globally this industry has expanded and grown dramatically over the past 30 years. South Africa as a cruise ... -
The effect of lifestyle and perceived value on the purchase intention of consumers in the cellular industry
(North-West University (South Africa), 2021)Numerous studies have been conducted on consumers’ lifestyles and perceived value of consumers. Marketers and organisations have, however, overlooked the effect that these two terms have on the purchase intention of ... -
Modelling the factors influencing Generation Y consumers' adoption of streaming services
(North-West University (South Africa), 2022)Within the last decade, individuals have started enjoying the benefits of streaming services which offer individuals unlimited entertainment options. The global entertainment and media industry has been transformed by ... -
The perceived value of scuba diving tourists at a marina destination
(North-West University, 2012)Tourism activities set in coastal and marine environments have evolved far beyond the traditional passive leisure experiences of the classic resort holiday. While the traditional beach holiday remains a contemporary mass ... -
Predictors of customer engagement in the South African open medical aid industry
(North-West University (South Africa), 2020)The South African open medical aid industry is faced with the challenge of customers losing confidence in their services and switching to another open medical aid provider. The South African open medical aid industry is ...