Browsing by Subject "Packaging"
Now showing items 1-2 of 2
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An exploratory investigation of consumers' perceptions and perceptual process regarding food packaging
(North-West University, 2008)Consumers are exposed to various food products within the retail environment competing for their attention. Once food packaging gains the attention of the passing consumer, it communicates with the consumer through visual ... -
Identifying consumer buying preferences of beef in South Africa
(North-West University (South Africa). Potchefstroom Campus, 2016)This study investigated the factors which influence consumers’ buying behaviour with regard to beef. A tried and tested questionnaire was adapted to determine which factors influence consumers when they purchase beef ...