Browsing by Subject "Fan engagement"
Now showing items 1-3 of 3
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Engagement as a source of positive consumer behaviour: a study amongst South African football fans
(Stellenbosch University, 2016)Football in South Africa (SA) has enjoyed significant commercial growth in recent years. No research has been conducted on the properties of fan engagement of South African football fans. In this study, the reliability and ... -
Fan engagement, meaning and life satisfaction among South African football fans : the role of social interactive motive
(North-West University, 2018)The exponential growth of the global sport industry has led to extensive research concerning the role of sport fan engagement regarding the commercial development. Sport fan engagement drives commercial development, due ... -
Promoting fan engagement: an exploration of the fundamental motives for sport consumption amongst premier league football spectators
(Taylor & Francis, 2016)The aim of this study was to examine whether fan engagement could be predicted by the motivational dimensions of sport consumption. A sample of 806 football sport fans (African = 85%, male = 67.4%, part of an organised ...