Browsing by Subject "Events"
Now showing items 1-8 of 8
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Brand loyalty to arts festivals : case of KKNK
(North-West University, 2011)The primary purpose of this study was to determine the status of brand loyalty to art festivals with reference to Klein Karoo national Arts Festival (KKNK). This was achieved by firstly analysing and discussing the role ... -
Communication efficacy of South African arts festivals : the case of Klein Karoo National Arts Festival
(North-West University, 2010)The primary objective of this study was to determine the communication efficacy at arts festivals with specific reference to the Klein Karoo Nasionale Kunstefees (KKNK). This goal was achieved by firstly discussing the ... -
Disaster risk reduction : integrating sustainable development goals and occupational safety and health in festival and event management
(OASIS, 2022)The purpose of this article is to develop a theoretical disaster risk reduction model, creating a virtuous cycle of knowledge and action across the festival and events industry, based on occupational safety and health ... -
The impacts of a major South African arts festival: the voices of the community
(Sabinet, 2013)One of the fastest growing segments of tourism globally is that of events and festivals. In the South African arena alone, there are more than 300 annual festivals of which arts festivals especially have grown significantly. ... -
The influence of travel motives on visitor happiness attending a wedding expo
(Taylor & Francis, 2014)Events are an important motivator in travel and tourism, therefore contributing to related benefits at the tourism destination. This study presents the findings of a structural equation model used to investigate the factors ... -
'n Verkennende studie na die toepassing van sportbyeenkomste as integrale deel van die organisasie se bemarkingskommunikasieplan
(North-West University (South Africa), 2002)Organisations worldwide consider special events to enhance the image and visibility of the organisation. However, there are different viewpoints and opinions regarding the impact or successfulness of different "kinds" ... -
The socio-economic impact of the Klein Karoo National Arts Festival
(North-West University, 2008)The literature review indicates that event impacts could enhance the quality of life of the host community. Event impacts influence either the economy or social aspects of a host community (Yeoman, Robertson, Ali-Night, ... -
Visitor segmentation of arts festivals : a comparative study of three events
(North-West University, 2007)The purpose of this study was to identify tourist profiles as a segmentation variable for three festivals (Innibos, Oppikoppi and Volksblad). Numerous segmentation studies have been done in the past; however, few were ...