Browsing by Subject "Customer trust"
Now showing items 1-4 of 4
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Affective commitment, trust, perceived value and service quality as predictors of customer engagement in the South African open medical aid industry
(Department of Marketing and Retail Management (UNISA), 2022)The South African open medical aid industry is undergoing various challenges and is experiencing increased pressure to improve its service offerings. This is because customers of open medical aid providers are becoming ... -
Customer attachment: A mediated model for wealth management in South Africa
(North-West University (South Africa), 2020)The need to establish profitable long-term customer relationships intensifies as South African wealth managers compete for a share in the market. To establish and maintain customer relationships, wealth managers and marketing ... -
The interrelationship between relationship intention, relationship quality and customer loyalty in the clothing retail industry
(North-West University (South Africa) , Potchefstroom Campus, 2016)Subdued economic conditions, increased competition and product parity have forced clothing retailers to augment their customer loyalty by following relationship marketing strategies. Increased investment in such strategies ... -
Predictors of customer engagement in the South African open medical aid industry
(North-West University (South Africa), 2020)The South African open medical aid industry is faced with the challenge of customers losing confidence in their services and switching to another open medical aid provider. The South African open medical aid industry is ...