Browsing by Subject "Credibility"
Now showing items 1-3 of 3
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A comparison between social media and print advertisements : Generation Y students’ perceptions
(North-West University (South Africa), 2020)In a highly competitive marketplace, advertising is essential for business success. This is because advertising creates awareness of a business’s product or service and conveys important business information which influences ... -
Information needs of fish farmers in Osun-State, Nigeria
(Kamla-Raj, 2016)This study investigated information needs among fish farmers in Ife Central Local Government area of Osun State, South West Nigeria. A simple random sampling technique was used to select 80 of the 160 fish farmers registered ... -
Die rol van oorredingsveranderlikes tydens MIV/Vigs-programme by hoër skole in Potchefstroom
(North-West University, 2005)The elaboration likelihood model (Petty & Caccioppo, 1996:l-309) in the field of persuasion communication explains the role that variables can play in the measure to which the youth can be influenced and persuaded by ...