Browsing by Subject "Cell phone network providers"
Now showing items 1-3 of 3
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The influence of relationship intention on relationship length and contractual agreements
(Sabinet, 2013)Within the competitive cell phone industry, long-term customer relationships can result in much needed customer retention. However, relationship marketing strategies should only be applied to customers receptive to ... -
The influence of relationship intention on satisfaction, loyalty and retention following service recovery in the cellular industry
(North-West University, 2014)It is common practice for service providers, such as cell phone network providers, to utilise relationship marketing strategies in an effort to retain their customers and thereby to increase profitability. Customers with ... -
Young adults' relationship intentions towards their cell phone network providers
(North-West University, 2010)Marketers use relationship marketing in order to establish mutually beneficial long-term relationships with their customers as a means to retain these customers in the competitive market environment. ...