Browsing by Subject "Brand identity"
Now showing items 1-2 of 2
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Determining predictors of brand loyalty in the South African wine industry
(North-West University, 2018)The South African wine industry is becoming more competitive, as there is a significant variety of wines and wine brands available to consumers. This makes it difficult to gain loyal consumers and build long-term relationships ... -
Measuring tourist perceptions of South Africa's tourism brand equity and identity
(North-West University (South Africa), 2021)Destinations are constantly competing for the valuable time and money of tourists in a competitive international arena. Consequently, destinations have turned to destination branding. Brand equity and brand identity play ...