Browsing by Subject "African Generation Y students"
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Financial literacy amongst African Generation Y students: an empirical analysis of selected demographic factors
(Social Sciences Research Society, 2017)The entire spectrum of society, including Generation Y, face the challenge of managing their personal finances in uncertain economic, financial and political times. This challenge highlights the importance of being equipped ... -
Gender differences amongst African Generation Y students' perceptions of fashion marketing activities
(The Social Sciences Research Society, 2016)The purpose of this study was to determine whether gender differences exist amongst African Generation Y students' perceptions concerning selected marketing activities of their preferred clothing brand. The African Generation ... -
Gender differences in brand loyalty towards fashion brands among generation Y students
(Social Sciences Research Society, 2017)The purpose of this study was to determine African Generation Y male and female students' brand loyalty towards their preferred fashion brands. In South Africa, the African Generation Y cohort (individuals born between ... -
Team identification and African Generation Y students’ perceived brand personality of Premier Soccer League teams
(2016)There has been a significant amount of growth in soccer game attendance and media coverage since the Premier Soccer League (PSL) in South Africa was established in 1996. However, match attendance started to decline from ... -
Team identification and soccer involvement as determinants of African Generation Y students Premier Soccer League team psychological commitment
(2015)The purpose of this study was to investigate the influence of soccer involvement and team identification on African Generation Y students’ Premier Soccer League (PSL) team psychological commitment in the South African ...